Making Nutraceutical Brands Grow with Quality Raw Materials & Products
The protein powder was used by the fitness industry, but today it is the most widely recognized supplement category of any of the companies that sell supplements related to health and wellness. In fact, according to the nutraceutical industry, protein powder is the largest category of nutraceutical supplement and is the fastest-growing segment because of an increasing number of athletes that want to improve their nutrition, as well as a growing number of “average” consumers that want improved nutrition.
To successfully launch a protein powder, it will be important to do your homework on who to partner with to ensure you select a reputable, reliable, and trustworthy manufacturer. A manufacturer is not just a supplier; they represent the foundation for product quality of all of your products, your company’s image, and a means to ensure compliance with regulations.
Making protein powder is not just throwing together some ingredients and placing them in a container. It is a process that involves:
When buying products from trusted manufacturers, consumers feel more confident in their product selection as they are aware that these products have been tested through demanding and extensive testing procedures of the manufacturer and that they meet very strict industry requirements or benchmarks developed by manufacturers. The establishment of a credible brand in this very competitive marketplace occurs as companies continue to work in collaboration with manufacturers.
When choosing a manufacturing partner for your protein powder business, it is important to consider the following factors:
Quality Assurance is an ongoing activity rather than a final step. The top manufacturers conduct extensive testing at every point during the manufacturing process. A trustworthy partner will ensure that each batch has satisfied the nutritional profile as advertised on your label.
There are so many protein powders out there that it is very difficult to get your product noticed. One way to make your product stand out is through the inclusion of plant-based proteins. Plant-based proteins contain a complete source of amino acids, as well as the potential for adding additional beneficial components to your formulation (i.e., digestive enzymes, or vitamins).
The first contact customers have with your protein powder is through its packaging. A manufacturer ought to provide packaging and labeling services that are not only visually attractive but also comply with laws, and these should incorporate your brand’s logo, product information, and regulatory panels.
A strong partnership is primarily based on communication and accountability. Your production partner needs to have a dedicated support team, send frequent project progress reports, and create efficient communication channels if they want to keep you always in the loop about your production progress.
Having a track record spanning several decades in contract manufacturing in the USA and Canada, Nutriza Inc. has become synonymous with a trusted manufacturing partner for companies that value reliability and excellence. They are capable to:
For its dedication to providing quality and customer satisfaction, Nutriza is the ideal partner of choice for companies wanting to break into or grow the protein supplement industry.
When choosing a protein powder manufacturing partner, it is essential to not only look at quality, but also trust, innovation, and scalability. Your partner ought to be a brand that you and your customers can trust and they should be able to offer you the skills and expertise that will help you produce even better products for your clients. Nutriza offers a comprehensive range of manufacturing services, including unique formulation and regulatory compliance, to guide your brand to success in a highly competitive market.
At Nutriza, we take great pride in being recognized as the leading contract manufacturer of nutraceuticals, and our extensive experience in the industry reinforces our reputation. We produce our own range of nutritional supplements, including Pro-Source Nutritional Supplements, and offer bespoke manufacturing services for capsules, tablets, and supplements designed specifically for athletes